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Stop 3: Organizational Change Management Process and Tools

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When you begin to receive resistance, the first thing to do is to acknowledge the resistance. Anticipate and welcome the resistance – it is a sign of change!


Understand that not everyone is resistant for the same reason. Not every change is positive, and not all change is a choice. Try to get to the root of why a person is resisting.

Resistance may manifest in several different ways:




Use two-way communication methods to ensure you are listening to your staff. The following are ways to identify and understand the reasons for resistance:

Identifying and Managing Change Resistance

Identify the Reasons for Resistance






  • Understanding personality types and tolerance to change will give you insight into your stakeholders.
  • Some people are more resilient and eager for challenges and change.
  • Even if a change is positive and will result in a better future, some people will not budge.
  • Think about the Adoption Curve and how quickly stakeholders adopt change.


  • Positive outlook equals commitment and change.
  • Positive outlook but resistant equals resistance. With help, they will change.
  • Negative outlook and no choice equals compliance and covert resistance.
  • Negative outlook and choice and power to obstruct equals no change.
  • Perception of the change will drive different outcomes.
  • Overcoming resistance to change requires the ability to understand that:
    • Some people are more adaptable and eager to try new things they perceive as positive.
    • Some people are happy where they are, even if you can provide a brighter future. These are typically people who have been in the same place for a long time. They do not feel they need to change, and the suggestion of change is off-putting.
  • For those people who perceive change as negative, the rationale for resistance is straightforward.
  • For those that have a negative outlook and have either a choice to change or the power to obstruct a change will not change.
  • The perception of change, whether positive or negative, will determine the source of resistance. Even those with a positive outlook may still have resistance. It is human nature to be comfortable where you are.


  • It is not that people do not like change, but rather they do not like being changed.
  • If the outlook is negative, people will not change unless they are forced to.
  • Forcing people to change should be the last option.


  • People need structure during change.
  • Provide a Change Management Plan that gives clear direction, ample communication, and opportunities to learn skills to accept change.

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