ORGANIZATIONAL CHANGE MANAGEMENT TOOLKIT
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One of the first things you should always do is identify your stakeholders. You must always make a list of everyone who will be affected by, or have an interest in, the change. What or who is a stakeholder? Stakeholders can be:
It is important to analyze these stakeholders and consider how they might be involved and impacted by the change. To do this, perform a Stakeholder Analysis to identify all your potential stakeholders.
After you have performed your Stakeholder Analysis, you will create a Stakeholder Register using the information from your analysis.
A Stakeholder Register keeps track of the different characteristics and pertinent details about your stakeholders to determine what methods to use to best support them as they progress through the change.
This is important because different stakeholders have different needs. For example, because of their roles, your physician has different needs than those of your front office staff. Both are important, and you do not want to overlook either one’s needs when planning your change.
Include the following important stakeholder details in your Stakeholder Register:
Stop 3: Organizational Change Management Process and Tools
Initiate the Change
Why is It Important to Create a Stakeholder Register?
What Details Should I Include in my Stakeholder Register?
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Name and/or Role
Depending on the size and structure of your organization/team, it may be useful to list the different roles and/or the specific people
Preferred Method of Communication
May include phone, email, text message, etc. or a combination thereof
Stage of Commitment
Should be revisited often to re-evaluate changes in commitment levels (refer to the Stages of Commitment or the Commitment Curve)
Details on how you will support each stakeholder and what actions you will take (will be used in your Communication Plan)
Depending upon the role, each stakeholder will be: Responsible, Accountable, Consulted, or Informed on change efforts for the duration of the project
Lists the impact the change will have on each stakeholder
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Stakeholder Register Example
Left Half of Spreadsheet
Right Half of Spreadsheet
Your Stakeholder Register can be simple or detailed. Be sure to review and update it often - at least monthly. It is a living, working document and it should be kept up-to-date. Stakeholders change, and their commitment levels, roles, and communication preferences also change over time. It is important to document these changes so that you use your time and support strategies efficiently and effectively throughout the change initiative.
Potential Stakeholders for Stakeholder Analysis
Figure 1 shows a list of potential stakeholders to include in your Stakeholder Analysis. Who are YOUR stakeholders?
Figure 1: Potential Stakeholders