ORGANIZATIONAL CHANGE MANAGEMENT TOOLKIT
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Change Commitment Curve
Stop 2: The Basics of Organizational Change Management
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Change is a process, and people go through a predictable range of emotions when faced with a change. The Change Commitment Curve describes these emotional stages of commitment.
When a change is introduced, the initial reactions may be shock, denial, or excitement. These are normal reactions to the disruption of the organization’s current state. Understanding where people are on the Change Commitment Curve is the key to helping them successfully make the transition. It ensures that they have the support and help they need along the way.
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The Change Commitment Curve
2. Initial Exc...
This stage is when people have no knowledge of the change:
2. Initial Excitement
This stage is when performance increases a bit because stakeholders are learning about the change:
This is where people learn more about the coming changes:
This is the lowest point of the curve, often dramatic, and is called the “valley of despair”:
Here, there will be an upswing in attitudes and behaviors:
This is the last stage of the curve where people are excited and enthusiastic about the change: